Culture and Creativity as Engine of Innovation

After the highly successful Symposiums in New York City, London and Lugano, the 4th symposium will be held on the 5th and 6th December 2019 in Matera, the 2019 European Cultural Capital. The main theme of the symposium is Culture and Creative as Engine of Innovation with the aim to deepen our understanding of how culture and creativity can act as fundamental drivers of local development and organizational transformation.


Matera, with its experience of cultural projects, represents the ideal location to reflect and understand how culture, the arts and creativity can foster entrepreneurial spirit, social innovation, and urban and community renovation. In particular, we are interested to develop insights about the strategies, the mechanisms, and the actions to translate the aesthetic power of culture and creativity into sparks and catalysers of sustainable development of organizations in today’s complex and turbulent business age.

We invite scholars and practitioners to submit their proposal focusing on the challenges, the experiences, and the insights of applying cultural, creative and arts-based initiatives to create value.


The Arts of Management Symposium

5 December 2019

University of Basilicata – Matera, Italy